decentralizedintelligenceagency

The Decentralized Intelligence Agency is a full-service, strategic marketing firm with four practice areas.

Unlike virtually every advertising agency, we are business people who seek business results, not just the opportunity to create cool ads and spend a client’s budget.

We also do not pre-suppose that advertising is the answer to whatever business challenge a client faces. We allow your customers to inform what we actually “do” through research.

Each Decentralized Intelligence Agency practice serves its own clients, yet the powerful combination of all the Agency’s services delivers the most powerful results.

Management –

Luke Haase, Principal

Luke W. Haase is a sixteen-year veteran of public relations, marketing and consulting, and founder of The Decentralized Intelligence Agency. Mr. Haase serves clients in the telecommunications, new media, and manufacturing disciplines. In his capacity as a public relations professional, Mr. Haase has led national campaigns for Fortune 500 companies and global leaders in several sectors. He formerly served as senior account executive at Marx Layne & Company Public Relations. Mr. Haase has also served as editor-in-chief of The Michigan Journal. He has a B.A. in English from the University of Michigan, and work towards an M.A. in International Affairs from American University. He currently serves as a board member for the Economic Club of Traverse City (Mich.) and marketing chair for glimaNorthwest (Great Lakes Interactive Marketing Association).

Sherwood Smith, Research Partner

Sherwood “Woody” Smith is a 15-year veteran of strategic marketing and marketing research and is a valued partner of the Decentralized Intelligence Agency. Woody specializes in developing marketing insights to guide enterprise strategy in areas such as business turnarounds, new product/new market entry, brand strategy, customer loyalty, and marketing efficiency. Techniques used include focus groups, surveys, depth interviews and point of purchase intercepts, all administered through a variety of electronic and other media. Recent branding engagements include work for Hagerty Insurance, Northwestern Michigan College, The Traverse City Area Chamber of Commerce and Penton Media. Woody holds an MBA from the Kellogg School of Management at Northwestern University and a B.A. from Williams College.

Carl Rogers, Creative Director

Carl Rogers is responsible for the creative design and execution for IA projects. He has extensive graphic design, branding and copywriting experience with numerous clients including: Integrated Systems Consultants, Cherry Central Cooperative, Toyoda Machinery USA, NetMed Transcription, Shumsky-West Insurance, Big Brothers Big Sisters of Northern Michigan, NorthMed, Federicos Design Jewelers, Cherryland Cut Stone, Dingeman Dancer & Christopherson and many others. Carl began his career as a designer with Gnotek Studios in Bloomfield Hills. He then became an art director with RS Rogers & Associates in West Bloomfield. In 1999, Carl started CP Rogers Advertising in Traverse City. Carl has a B.A. in advertising from Michigan State University.

Sandy Thompson, Account Executive

Sandy Thompson is a Traverse City native with more than 17 years of marketing experience. Prior to joining The Decentralized Intelligence Agency, Ms. Thompson was assistant marketing director at a local financial institution where she handled all aspects of the bank’s marketing and communications. Ms. Thompson also has experience in the retail, tourism and health sectors. Her current clients include insurance, retail and in-home care businesses.

Marika BeVier, Senior Account Executive

With more than seven years of experience, Marika BeVier serves clients in banking, retail and professional services. Specific projects include: print and broadcast advertisements, brand image development, direct mail, collateral and signage, retail grand openings, media relations, website development and special events. Campaigns Ms. BeVier has managed have resulted in improved retail traffic and increased revenue. Prior to joining The Decentralized Intelligence Agency, Ms. BeVier was an account executive at the advertising agency Publicis New York for the international luxury cosmetics brand Lancôme, fashion label Façonnable and mens fragrance Drakkar Noir. She played a significant role in the launch of more than a dozen new products. Previously, Ms. BeVier was an assistant account executive at Saatchi & Saatchi in New York City, where she worked on the redevelopment of the interactive elements for Tide, the Procter and Gamble leading detergent brand. She has an Honors B.A. in Advertising from Michigan State University.

https://decentralizedintelligenceagency.photo.blog/2022/04/18/the-power-of-a-real-brand/

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